AdHawk
Content Marketing Manager at AdHawk
My Role
Many people get a good laugh from the fact that we were just a nimble, two-person marketing team at AdHawk. I joined as the 12th hire and proudly moved on shortly after AdHawk made their 100th hire.
My work involved something new and refreshing every day, which came with the territory of a flourishing startup. I was brought in to own the end-to-end content marketing process, which included:
Brand strategy
Design
Keyword Research
Copywriting
SEO Strategy
Content Optimization
Analytics & Reporting
Video scripting, shooting, editing, and production
Photography
Content Distribution
Growth Hacking
A heck ton of hat juggling
Tools
Google Suite: Google Ads, Analytics, Data Studio, Search Console
Facebook Ads
Adobe Creative Suite: Illustrator, Photoshop, Indesign, Premiere, Lightroom
Wordpress
Hubspot
Quora Ads, Twitter Ads
our content
Guides
Tutorials
Ebooks & Cheat Sheets
Weekly Digital Marketing Newsletter
Hawk Talks: Digital Marketing YouTube Show
Webinars & Co-Marketing
Social Media Microcontent
My work
ADHAWK BLOG
The Complete Guide to AdWords Location Targeting: Setup, Strategies, and Best Practices
Guide to AdWords Account Structure: Set Up and Best Naming Conventions
5+ B2B AdWords Strategies That Will Generate More Leads for Less
The Price is Right! How to Research and Bid on Profitable Keywords on Google AdWords
7 Pieces of Leadership Advice from two Ex-Google Co-Founders
PPC Advertising Mistakes and Memorable Movie Quotes that Remind Us of Them
Target ROAS Bid Strategy Guide: Maximizing Your Returns on AdWords
How to Use Target CPA Bidding to Win Conversions on Google AdWords
How to Link Google AdWords to Analytics: Set Up, Tips, and Best Practices
DOWNLOADABLES
VIDEOS
Hot Sauce Trivia: 7 Things You Didn't Know About Google | Hawk Talks Ep. 2
6 Most Common Questions About PPC Advertising: Answered! | Hawk Talks Ep. 3
Best Marketing Conference Swag: Traffic & Conversions Summit 2018 | Hawk Talks Ep. 4
Startup Stories: Hiring, Firing, and Brute Force | Hawk Talks Ep. 5
The Price is Right: AdWords Keyword Edition | Hawk Talks Ep. 6
About Techstars: Common Questions, Application, Stories, and More | Hawk Talks Ep. 7
AdWords KeyWord Match Types Explained by Ex-Googlers | Hawk Talks Ep. 10