Content Marketing Strategist

Stensul

Content Marketing Manager at Stensul

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The Challenge

Stensul’s demand generation strategy was primarily driven by outbound sales. The business quickly picked up speed and they began to scale, they were in need of an content engine to feed the beast.

 

The proposal

  • Optimize website performance by improving page speeds, fixing hundreds of misdirects, populating meta tags, and ensuring content was properly indexed on all search engines

  • Develop a long-term SEO strategy by reviewing and consolidating existing content to avoid keyword cannibalization

  • Establish a 60-day content calendar with a diverse mix of SEO, sales enablement, and product marketing content

  • Open up communication channels across senior leadership, sales, culture, and customer success teams to see how content marketing can play a part

 
“Jon is a true jack of all trades. From visualizations and design to SEO and content, Jon’s cross-discipline marketing acumen and thoughtful approach to problem solving, along with his creative nature, makes him an asset to every team he works with.”
— Mike Werch | Head of Demand Gen
 
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